Supply Chain Analysis of Fish-Flavored Chili Paste: A Case Study of Ban Nong No Community

Abstract

This research aimed to: (1) study and analyze the supply chain of Fish-Flavored Chili Paste; (2) examine the relationships among all logistics and supply chain activities; and (3) analyze the Supply Chain Operations Reference (SCOR) model. The target group of this study was the Ban Nong No Community Enterprise, located in Huahin Subdistrict, Huai Mek District, Kalasin Province. Data were collected through in-depth interviews and field observations. The analysis was conducted based on supply chain concepts, including the examination of thirteen logistics activities and the application of the SCOR model. The results revealed that the Ban Nong No Community’s Fish-Flavored Chili Paste had a complete supply chain covering the procurement of raw materials, production, storage, and distribution to consumers. The analysis of relationships among the thirteen logistics and supply chain activities identified key problems in demand forecasting, inventory control, and warehouse management. The community enterprise operated below optimal efficiency, as production was carried out only upon customer orders. Moreover, the SCOR model analysis indicated a lack of production planning. The research findings were presented to the members of the Ban Nong No Community Enterprise to reflect the existing problems within the supply chain. Recommendations were proposed for systematic production planning to enhance responsiveness to customer demand and improve operational efficiency in the community enterprise.