Development of Distribution Management System with Affiliate System of EVOGUE Platform
Keywords:
Distribution Management System: DMS, Affiliate, Affiliate System, EVOGUE PlatformAbstract
Background and Objectives: The present research aimed to study the design and development of a Distribution Management System (DMS) for beauty and cosmetic industries by analyzing customer behavior in terms of spending through online channels in order to reduce risk and business competition. Customer relationships, brand owner and distributors were focused by presenting the values of products through an online trading platform. The objective was indeed to develop the EVOGUE online platform, which is a prototype storage platform for managing and analyzing data for distributors and customers who make orders through the system by using an Affiliate System model. Moreover, the Technology Acceptance Model (TAM) and UX/UI techniques were used to evaluate the system's capabilities from user perception.
Methodology: Mixed method research was used to perform the structure design. The operating system of the platform consists of a distribution system, work support system and distributor management system (Affiliate System). The ability of the system in terms of its accessibility when moving from TRL 5 to TRL 7 was assessed. Moreover, the Technology Acceptance Model (TAM) was adopted to evaluate perceptions of technology and user experience. 129 sample groups who had experience in trying out the Affiliate System were assigned as the participants of the study. Questionnaire structure consists of demographic information, perceived usefulness, perceived ease of use, user satisfaction and attitude toward the use of the system. Focus Group was used to evaluate usability in terms of perceived usefulness and user satisfaction. Five entrepreneurs who had knowledge, understanding and work experience in cosmetic distribution were interviewed to gain important information from the perspective of usability design.
Main Results: The design results can be divided into 3 main parts. The first part is the online distribution system, which is a central system for selling and paying for products. The second part is the work support system, while the third part involved the Affiliate System, Sales Reports, Sales Calculations and Distributor Information Management System. The platform was tested based on the results of developmental and trial use as well as the results on system's capabilities evaluation, which was performed through system verification, test cases and evaluation of the expected results of the main functions of the platform. The data were then analyzed to evaluate and improve platform utilization. The technology acceptance level exhibited a mean value () of 4.06, while the standard deviation (S.D.) was noted to be 0.816.
Conclusions: The main results of the present research involve the design of the structure and working model of a distribution channel management system platform with distributor agent management system. The system was tested and evaluated and successfully passed at TRL 7. The platform works through the system architecture in conjunction with operations and data flow, which connects brand owner and affiliator together.
Practical Application: The results lead to an improvement of user interface (UI) design and creation of a standard of usability and better user experience (UX) of a beauty and cosmetic affiliate platform.
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