The Payment Behavior and Electronic Payments Usage of University Students

Abstract

The purposes of this quantitative research were to study university students’ payment behavior in Phitsanulok, Thailand; to compare expenses paid through financial technology services by students classified by their gender, universities, and monthly income; and to investigate the relationship between electronic payments usages and students’ total expenses. The data were collected from samples of 400 students through a questionnaire. Statistical methods employed in analyzing the data included the use of percentage, frequency, mean, standard deviation, t-test, one-way analysis of variance, and Eta. The results showed that cash payment was the payment method used by the highest number of students; this was followed in descending order by mobile banking and credit card. Among electronic payment service providers, TrueMoney Wallet was used by the highest number of samples, followed by bank applications. Furthermore, in the month when the data collection took place, the majority of the samples did online-shopping once or twice a month with the average expense of 1,193.70 Baht and the standard deviation of 2,456.71 Baht. The strongest deciding factor when choosing payment service providers was the service convenience, followed by the safety. The expenses paid through financial technology varied in a statistically significant manner among different genders, universities, and monthly incomes. In addition, internet banking and mobile banking had the highest relationship with the total expenses among electronic payments usage, although the relationship between both payment usages was still quite weak.