The Influence of Trust and Its Antecedence on the Intention to Purchase Battery Electric Vehicles (BEV)

Pannathadh Chomchark

Authors

Pannathadh Chomchark Department of Digital Marketing, Faculty of Business Administration, Thai-Nichi Institute of Technology, Bangkok, Thailand

Keywords:

The Battery Electric Vehicle Technology Acceptance Model (BEVTAM), Government Subsidies, Energy Concern, Consumers’ Environmental Awareness, Switching Intention

Abstract

The objective of the present research was to study the influences of the battery electric vehicle technology acceptance model (BEVTAM), government subsidies, energy concerns and awareness of consumers on the environment that may affect trust, switching intention and intention to purchase battery electric vehicles (BEVs). The sample was Thai consumers aged 25-65 who are the target audience for BEVs in 2022-2025. Online questionnaire was used as a tool for data collection from the sample of 440 people. Statistical parameters used in data analysis were frequency, percentage, confirmatory factor analysis and a structural equation model technique. The results showed that 1. BEVTAM, government subsidies, energy concerns and awareness of consumers on the environment exhibited both positive and negative direct influences on trust; 2. BEVTAM, government subsidies, energy concerns and awareness of consumers on the environment exhibited positive and negative direct influences on switching intention; 3. BEVTAM, trust and switching intention exhibited positive direct influence on the intention to purchase; 4. BEVTAM and trust exhibited positive indirect influence on the intention to purchase through switching intentions. The findings also reveal that the acceptance indicator of BEVTAM was in agreement with the empirical data and exhibited strongly positive direct and indirect influences on trust, switch intention and intention to purchase.

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